Here’s what Americans want this Valentine’s Day

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By Nicole Spector

Valentine’s Day is here and if you’re anything like me (you know, busy, tired and generally kind of forgetful), it may have skipped your mind.

Though enthusiasm for Valentine’s Day has lost some steam, spending this year is expected to surpass $20 billion, according to the National Retail Federation. A survey from determined that, on average, Americans will spend $58 this year, up five percent from 2018.

Where will those dollars go? Largely to the classic Valentine’s Day fare.

“Traditional Valentine’s day deals are still winning out, with a focus on flowers, chocolate, jewelry, and dinners for two,” says Marc Mezzacca, founder of CouponFollow.’s survey broke down what Americans are asking for:

  • Chocolate, candy or other food treat: 35 percent
  • Flowers: 21 percent
  • Jewelry: 16 percent
  • Electronics including wearables: 10 percent
  • Lingerie: 10 percent
  • Skincare, makeup, perfume/cologne: nine percent

We’ve rounded up some of the best deals you can still take advantage of in these categories.

BETTER editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! Just so you know, BETTER does have affiliate relationships. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

Valentine’s Day sweets

Chocolatiers and sweets shops are well aware that Valentine’s Day is the closest shopping holiday to Black Friday for their business.

Various retailers are pushing tasty deals, including:

Ordering online at this point in the game may not be of much help, unless you plan to celebrate over the weekend. If looking to observe on the actual day, your best bet is to go to a Walgreens, CVS or other drugstores where they’ll have ample varieties of chocolate boxes and other Valentine’s treats available for less than the gourmet vendors.

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